Big 98.7 Christmas Wish Program helps local families all year long. The program started in 1989 with the purpose to provide families in need in our community with goods, services or monetary gifts. For some families this may mean paying an overdue utility bill, a set of snow tires for another, baby items or food for yet another. Today is a day of giving. We love helping people, but we couldn’t do it without the help and support of our awesome community.