The annual Victoria’s Secret Fashion Show sunk to its lowest ratings ever.
The event switched to a new network (from CBS to ABC) and a new night (from Tuesday to Sunday).
Yet the show was seen by only 3.3 million viewers and a 0.9 rating among adults 18-49.
That’s a sharp drop from last year’s telecast, which had around 5 million viewers and a 1.5 rating (and was the previous all-time low.)
ABC pointed out the special still delivered its 10 p.m. time slot’s best numbers all season (the now-defunct talk show, The Alec Baldwin Show, was the period’s previous occupant).