The departure of Megyn Kelly from NBC’s 9 a.m. “Today” timeslot marked a setback for the anchor as well as the network paying her millions of dollars to host. But the split appears to be helping the morning franchise overall.
Since Kelly’s exit from the third hour of “Today,” viewership in the key demographic favored by advertisers in that time period is up around 10%, according to Nielsen. And in each of the last three weeks, overall audience for the flagship first two hours of the NBC A.M. mainstay has been larger than that for its main rival, ABC’s “Good Morning America” – a testament to some of the big breaking news stories that have recently gripped the nation, including a recent shooting tragedy in Pittsburgh.
In its last week on air, “Megyn Kelly Today” captured 675,000 viewers between 25 and 54, according to Nielsen, and approximately 2.52 million viewers overall. Last week, the third hour of “Today” snared 741,000 viewers between 25 and 54 and more than 2.63 million viewers overall, representing jumps of about 10% and 4%.